which today closed in upper circuit @ Rs.45.95/-
Latest updates on its newly launched channel is below :-
1) Latest interview with MD - HERE
2) Latest report on rating of new channel -BELOW
Courtesy : Futuristic Media
Mastiii scores a Hattrick!
Mastiii continues to be the No. 1 music
channel across HSM for three consecutive weeks
week of its launch, Mastiii – the new, Hindi
music and comedy
channel from the house of Sri Adhikari
Brothers continues to enjoy the Numero Uno slot.
In Week 35, the channel has retained its No.1
position amongst music channels across Hindi
Speaking Markets (HSM)
but with a marked increase in the channel ratings. Mastiii
has moved from 16.5 GRPs in week 33 to 17.8 GRPs
in week 35 across the CS15+ group across HSM as
per the TAM data. The channel is also number 1 in the
CS4+ group across HSM, even in key target
groups – CS 15+ SEC AB, CS 15-34 Yrs making
it the most popular channel in its genre amongst children,
youth and adults alike. For the first time in the history of
Indian television a newly launched channel has achieved
this feat in such a short duration.
Speaking about the milestone, Markand Adhikari, Vice
Chairman and Managing Director, SAB Group, “We are
thrilled with the response we have received within a few
weeks of the channel’s launch. With this sort of
encouragement from our viewers we are motivated to
reach greater heights by providing them greater, more
compelling content. We would like to take this opportunity
to thank our viewers for showing their love and appreciation.”
Mastiii is a channel for everyone,
no matter how old one is
or what mood one is in… it aptly suggests ‘Mastiii Chaalu
Rakho’. When viewers on Mastiii are not swaying to
thumping beats and heart rending melodies, they are
sure to be in splits with the series of gags, spoofs, pranks
and other comic acts put on by some of India’s most loved
comedians including Raju Srivastav, Suresh Menon, Sunil
Pal, Shailesh Lodha, Ehsaan Quereshi, Raj Vyas, Kiku
Sharda, Howard Rosemeyer and Sugandha Mishra
amongst others.
Music on Mastiii ranges from the latest chartbusters to
evergreen favourites. One of the bigger differentiating
factors about the channel is that viewers are not left
craving for their favourite part of any song because
Mastiii plays full songs, un-abridged.
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