No explanation is needed for Indian's about Britannia .Company having about 35 % market share in organised biscuit market and about 15 % in overall market.They are also in Ghee,milk powder ,cake ..etc.
Its major brands include Marie, Arrowroot, Bourbon, Milk-bikis, Nice, Snax, Coconut Crunchies,Pure Magic, Snax, Cream Treat Good Day, Jim-Jam , Chekkers ,Tiger. ,Digestive,Thinlite and Cream Cracker.In addition to this company now aggressively promoting baked wheat snack called Time Pass which is free from trans fat, MSG and cholesterol.Strong brand and timely introduction of new products backed by good R & D helping the company to face competition from unorganized sector and other biggies.After a decade long fight for management control and uncertainty which affected company's performance earlier but now under the able leadership of India's one of the most respected woman CEO Vinita Bali company is now back to growth path.Higher production of wheat in India will help the company to reduce the cost its main raw material.For the latest quarter ended December company posted a 15 % growth in sales and 45 % growth in its net profit.This is one stock to be included in your core portfolio with a long term view .CMP is Rs.493/-
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